Client:  AgeUK

Role:  Art & Photographic Direction, Design & Set design.

Project:  #SecretSantaSacrifice - Each winter, one older person dies every seven minutes because of the cold weather. #SecretSantaSacrifice asks the thousands of people spending £5 on an awkward novelty Secret Santa gift to help put a stop to this by donating that money to Age UK instead.

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To take part in the campaign, people visited secretsantasacrifice.co.uk and select a ‘gift’ from a range of virtual tat, such as a turkey hat or a novelty pants. Then after entering their chosen donation amount and completing the transaction through Just Giving, they can share their virtual gift with the intended recipient on Twitter, Facebook or by email.