Client:  F&F

Role:  Director, Videographer, Photographer, Designer & Editor.  

Project:  With users actively seeking fashion advice, tips and asking the one big question - “what do I wear…?” We worked with fast-fashion retailer F&F to tap into this natural audience behaviour to try and solve the nation’s summer style dilemmas, live, during a one-day Twitter takeover. F&F teamed up with fashion experts to create cross-platform reactive campaigns that would build F&F’s fashion credibility while shining a spotlight on their collections, to make it the go-to range for every occasion.