Client:  adidas
Role:  Art Direction & Design (Head of Design)
Project:  Creating player cards that were impossible to ignore ✨ Collectible player cards are rooted in the history and culture of major tournaments, so this was the perfect opportunity for @adidas to bring these as a fresh reactive approach to the Women’s World Cup. Shining a light on the FIFA Women's World Cup players through custom design type. Hand-drawn custom type was the main focus, where the player and federation names were crafted in bright colours that made them impossible to ignore. Over 50 player and country cards were created. The custom type was used across multiple hero films, TVC, print and OOH, beyond our original social campaign.