Hello, I'm Jenni Smit.
I’m a multi disciplinary award winning creative strategic designer & platform-agnostic creative director, working at the intersection of advertising, technology, culture and social media. I'm currently Head of Design & Content at the world's largest Social Creative Agency - We Are Social.
I have over fifteen years experience collaborating with integrated teams to concept and craft non-traditional projects, working with top global agencies including We Are Social, Ogilvy, Havas, Mother London, Omnicom Media Group and Wavemaker. I'm also a D&AD and Who's Your Momma Mentor, guiding and nurturing young creative talent and occasionally judge awards shows in Social, Design, Film and Art Direction categories.
Skills
Creative direction, design & art direction, content creation, film directing, filming, photography, illustration, editing, motion design, set design & production.
Features
WE ARE SOCIAL LAUNCHES SNAP SAFE LENS ON SNAPCHAT
BURBERRY'S SOCIAL INNOVATIONS AT #LFW
WE ARE SOCIAL DEPLOYS SNAP AR LENS TO HELP PEOPLE WITH SOCIAL DISTANCING
THE SING CHAT HACK DAY EXPERIMENT
INNOVATION, CRAFT AND MAGICAL PRESENTATION SKILLS
EVIAN'S NEW #AmazingBabyRescueMe
Awards
adidas Women's World Cup - International Design Awards 2024 - Gold in Social Media - 2024
adidas Women's World Cup - Collision Awards 2024 - Silver in Craft-Typography - 2024
#Killerselfie - Chip Shop Awards - Nomination - 2023
adidas Made to be Remade - Shorty Award 2023 - Silver Honor in Short Form Video - 2023
adidas Made to be Remade - Shorty Award 2023 - Bronze Honor in Environmental & Sustainability - 2023
adidas Run for the Oceans - Bronze Lovie 2023
Dubai Lynx Judge - 2021
SNAP SAFE - Webby Awards 2021 - Social - Best use of lens/AR
Evian #AmazingBabyRescueMe - Content Marketing Awards 2014 - Highly Commended - Best Non-Retail Consumer
Evian #AmazingBabyRescueMe - Mashable Mashies 2014 - Finalist - Best Use Of Vine
Evian #AmazingBabyRescueMe - Social Buzz Awards 2014 - Finalist - Best Use Of Video
Evian #AmazingBabyRescueMe - Social Buzz Awards 2014 - Finalist - Best Use Of Twitter
Evian #AmazingBabyRescueMe - MAP Awards 2014 - Finalist - Digital & Social Media Campaign of the Year
Evian #AmazingBabyRescueMe - UK Social Media Awards 2014 - Finalist - Best Community Engagement
F&F Summer SOS - Gold, Best use of Social Media, DADI 2014
F&F Summer SOS - Gold, Culture & Entertainment, Cristals 2014
F&F Summer SOS- Winner (Gold), Best Retail/E-Commerce Campaign, Social Buzz 2014
F&F Summer SOS - Silver, Innovative Use of Social & Community, Cristals 2014
F&F Summer SOS - Silver, FMCG, Brand Republic 2014
F&F Summer SOS - Silver, Best low budget, Creative Circle 2014
F&F Summer SOS - Silver, Innovative/Experimental, W3 2014
F&F Summer SOS - Silver, Social Campaigns, W3 2014
F&F Summer SOS - Bronze, Best Use of Social Media, Cristals 2014
F&F Summer SOS - Bronze, Interactive, Eurobest 2014
HSBC Student campaign - WARC Bronze award 2013
HSBC Student campaign - WARC Special Award for a Long-Term idea 2013
Clients
Dr. Marten's, Starbucks, Carlsberg, Meta, Adidas, ATP, Lego, Virgin Atlantic, Vodafone, Ballantine's, Peroni, L'Oréal, Netflix, VISA, Lenovo, Google, Domino's, HSBC, Quaker Oats, Gatorade, M&S Bank, Mondelēz, F&F, Tesco, Dove, Diageo, BoConcept, Forevermark, first direct bank & Heinz.